Build your dream bathroom from the Ideal Standard Concept range, with a wide choice of bathroom appliances including Ideal Standard Basins, Bathroom Accessories, Toilets, Mixers, Baths and Bathroom Furniture, Ideal Standards Concept Collection has everything you need to create your desired look and bathroom feel. Whether you're creating a wet room, busy family bathroom or cloakroom, our Ideal Standard Concept range can fulfil all your bathroom needs at an extremely affordable price. Our Ideal Standard Concept Range WC's are perfect for domestic and commercial use and have innovative aquablade flushing technology to help save water and cut water bills. The Ideal Standard Concept Range WC's and Toilet Seats have been designed to complement your basin, bath and personal style. The basin is the most used part of the bathroom, choose a design from the Ideal Standard Concept Range to suit your taste and meet your practical requirements. All our basins from the Ideal Standard Concept Range feature an all white finish to give a cleaner appeal and the illusion of more space. Ideal standard believe that there is no such thing as a standard bathroom, as they range in different sizes, so they have created different basins to suit all bathrooms including small cloakrooms and en-suites. Our vanity unit from the Ideal Standard Concept Range is the perfect solution to your storage problems, allowing you to stow away all your bathroom essentials. Finish of your bathroom with our range of bathroom accessories from the Ideal Standard Concept Range, the range is extensive and carefully co-ordinated to allow a consistent look throughout every element of your bathroom. Our range of Ideal Standard Bathroom Accessories ranges from towel rings and soap baskets to toilet roll holders and toilet brush sets all finished in a sleek chrome which is resistant from scratches and tarnishes and designed to last a long time.